Today John, Kara and I sat down to have a conversation with David who is leading a project within the American Cancer Society known as SharingHope.TV. Here’s how the project is described on the website:

Constituents can utilize SharingHope.TV to do more than just distribute their work. We want to offer a platform that, ultimately, helps match the right audience to the right content, that lets constituents build and interact with communities of people, thereby deepening and transforming the content itself.

So, like I always quote my favorite advertising professor, “it’s not about what it’s about.” To me, the most powerful thing is that the American Cancer Society “gets it” (or at least they value the opinion of someone internally who tells them they should “get it”). It’s great that we have a communication tool that allows us to connect with each other on a deep and personal level. Ultimately I think the internet is the single most powerful communication tool we’ve had to date. The way that some people are using it right now is absolutely amazing to me and my best wishes go out to David and his team at ACS.

I’m sure we all know of someone who has gone through a battle with cancer. Now imagine how much easier it would be (as the person with cancer or a friend/family member) to understand the emotions you’re going through if you instantly had a support system worldwide to help you cope. Think about how much easier it would be for you to ask the questions or educate others on the experiences you are going through or went through. I know when I had to go through this experience with a close family member of mine, a site like this would have made it so much easier to understand. Especially since this is in a format that I understand as far as my age group is concerned.

I encourage everyone to check the site out and if you have something to say, join the conversation. There are some inspiring stories out there to tune in to.