Morgen Academy contacted me regarding the creation of their identity and branding. They sought a modern look for their private school without the “prep-school” attitude.

The school provide CMYK values for the blue and gold colors in the mark, colors that already existed in their current branding pieces. In the creative brief, the client noted the German translation for “morgen”—”tomorrow” and “morning.” This served as the main inspiration behind the final design of the logo.