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	<title>C3SART &#187; Advertising</title>
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	<description>C3SART.com &#124; Essays &#38; Design by Cesar Torres</description>
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		<title>We are the future of advertising</title>
		<link>http://c3sart.com/advertising/we-are-the-future-of-advertising</link>
		<comments>http://c3sart.com/advertising/we-are-the-future-of-advertising#comments</comments>
		<pubDate>Mon, 01 Feb 2010 17:41:05 +0000</pubDate>
		<dc:creator>Cesar Torres</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://c3sart.com/?p=845</guid>
		<description><![CDATA[What follows isn&#8217;t a necessarily revolutionary concept, merely my account of how I interpret some of the brand interactions I have online. If you&#8217;ve been logged into Google since October 26, 2009, you might have noticed your search results displaying a little differently. Since last fall, Google&#8217;s been experimenting with a feature they&#8217;re calling Social [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Recession branding</title>
		<link>http://c3sart.com/advertising/recession-branding</link>
		<comments>http://c3sart.com/advertising/recession-branding#comments</comments>
		<pubDate>Mon, 24 Mar 2008 14:22:17 +0000</pubDate>
		<dc:creator>Cesar Torres</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Working]]></category>

		<guid isPermaLink="false">http://ceezer.org/blog/?p=124</guid>
		<description><![CDATA[Over at brandchannel, my favorite site on branding, Barry Silverstein writes about marketing to consumers during an economic downturn. Silverstein recalls one of the fundamental paradoxes of marketing that I remember learning about in my early advertising classes. In his article, he quotes Harvard Business School professor John Quelch: “Instead of cutting the market research [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Virtually doing things</title>
		<link>http://c3sart.com/advertising/virtually-doing-things</link>
		<comments>http://c3sart.com/advertising/virtually-doing-things#comments</comments>
		<pubDate>Mon, 30 Jul 2007 20:27:57 +0000</pubDate>
		<dc:creator>Cesar Torres</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consumerism]]></category>

		<guid isPermaLink="false">http://www.ceezer.org/blog/?p=85</guid>
		<description><![CDATA[While uploading my Nike+ data the other day, I came across an invitation for female Nike+ participants to join in what Nike is calling a &#8220;virtual marathon.&#8221; The basic premise is this: get participants to sign up for a half-marathon just like you normally would, complete with registration fees, a cause, timing and the like, [...]]]></description>
		<wfw:commentRss>http://c3sart.com/advertising/virtually-doing-things/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Branding, defined and updated</title>
		<link>http://c3sart.com/advertising/branding-defined</link>
		<comments>http://c3sart.com/advertising/branding-defined#comments</comments>
		<pubDate>Mon, 25 Jun 2007 04:32:55 +0000</pubDate>
		<dc:creator>Cesar Torres</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.ceezer.org/blog/?p=83</guid>
		<description><![CDATA[I&#8217;m reading a book right now by Alex Frankel, a writer for the New York Times, called &#8220;Wordcraft.&#8221; In it, Frankel talks about the origins of branding and how much effect a name has on the success of a product. He claims that branding is the most important part of business&#8211; a product needs to [...]]]></description>
		<wfw:commentRss>http://c3sart.com/advertising/branding-defined/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Good advertising.</title>
		<link>http://c3sart.com/advertising/good-advertising</link>
		<comments>http://c3sart.com/advertising/good-advertising#comments</comments>
		<pubDate>Fri, 25 May 2007 17:36:19 +0000</pubDate>
		<dc:creator>Cesar Torres</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.ceezer.org/blog/?p=80</guid>
		<description><![CDATA[I have always said that good advertising and good design can save the world. If they can&#8217;t do that, then they can at least make it a better place. Upon reading my advertising blogs for the day today, I came across a guerilla campaign for a party supply store (think Party City or Party Pig). [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Decided.</title>
		<link>http://c3sart.com/advertising/decided</link>
		<comments>http://c3sart.com/advertising/decided#comments</comments>
		<pubDate>Tue, 13 Mar 2007 04:35:20 +0000</pubDate>
		<dc:creator>Cesar Torres</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://www.ceezer.org/blog/?p=75</guid>
		<description><![CDATA[I&#8217;m living in Austin for another year, minimum; I decided today. After that, who knows. :)]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Just an update</title>
		<link>http://c3sart.com/advertising/just-an-update</link>
		<comments>http://c3sart.com/advertising/just-an-update#comments</comments>
		<pubDate>Thu, 21 Sep 2006 03:12:04 +0000</pubDate>
		<dc:creator>Cesar Torres</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[School]]></category>

		<guid isPermaLink="false">http://www.ceezer.org/blog/?p=62</guid>
		<description><![CDATA[School is in full swing now. Pretty busy even though I only have two classes (did I forget to mention the two part-time jobs too?). The other day Rachel asked me how much I worked. I definitely work 40 hours a week. Awesome. I&#8217;m just waiting for the day that I have to work 40 [...]]]></description>
		<wfw:commentRss>http://c3sart.com/advertising/just-an-update/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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		<title>Deciding factors</title>
		<link>http://c3sart.com/advertising/deciding-factors</link>
		<comments>http://c3sart.com/advertising/deciding-factors#comments</comments>
		<pubDate>Mon, 31 Jul 2006 08:21:33 +0000</pubDate>
		<dc:creator>Cesar Torres</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://www.ceezer.org/blog/?p=53</guid>
		<description><![CDATA[Thanks in large part to the recent web 2.0 movement (and to John), I&#8217;ve been very interested in social networks lately; these kinds of networks seem like they are serving dual purpose for me right now. I think I&#8217;m realizing that I&#8217;m about to graduate and I am finding ways to solidify any contacts and [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Interning</title>
		<link>http://c3sart.com/advertising/interning</link>
		<comments>http://c3sart.com/advertising/interning#comments</comments>
		<pubDate>Sat, 24 Jun 2006 07:14:05 +0000</pubDate>
		<dc:creator>Cesar Torres</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.ceezer.org/blog/?p=43</guid>
		<description><![CDATA[After a week, I am already loving my internship. Sure I have to go around Austin running errands, but I love driving (music plays a large part in this equation) and it&#8217;s always to go do interesting things. Today I spent the morning looking for different sized bubble wrap. You think I&#8217;m kidding. Oddly enough, [...]]]></description>
		<wfw:commentRss>http://c3sart.com/advertising/interning/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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		<title>Like a hot air balloon</title>
		<link>http://c3sart.com/advertising/like-a-hot-air-balloon</link>
		<comments>http://c3sart.com/advertising/like-a-hot-air-balloon#comments</comments>
		<pubDate>Wed, 03 May 2006 08:07:26 +0000</pubDate>
		<dc:creator>Cesar Torres</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[School]]></category>

		<guid isPermaLink="false">http://www.ceezer.org/blog/?p=37</guid>
		<description><![CDATA[The end of the semester is two days away (my Friday class was canceled!) and so many things are up in the air. I have an exam on Thursday and my take-home final for ICM will be discussed tomorrow. Porfolio Critique is next Wednesday and my last assignment for Art Director&#8217;s Seminar is due on [...]]]></description>
		<wfw:commentRss>http://c3sart.com/advertising/like-a-hot-air-balloon/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Extraordinary things</title>
		<link>http://c3sart.com/advertising/extraordinary-things</link>
		<comments>http://c3sart.com/advertising/extraordinary-things#comments</comments>
		<pubDate>Mon, 24 Apr 2006 22:45:25 +0000</pubDate>
		<dc:creator>Cesar Torres</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[School]]></category>

		<guid isPermaLink="false">http://www.ceezer.org/blog/?p=36</guid>
		<description><![CDATA[I just finished up a huge presentation for my Integrated Communications Management class (yeah, I know) which yet again has reaffirmed my love for my major, even in &#8220;boring&#8221; classes not related to Creative. I got an email earlier saying I was a finalist in the OneShow College Competition, a huge advertising competition that Texas [...]]]></description>
		<wfw:commentRss>http://c3sart.com/advertising/extraordinary-things/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Limbo.</title>
		<link>http://c3sart.com/advertising/limbo</link>
		<comments>http://c3sart.com/advertising/limbo#comments</comments>
		<pubDate>Wed, 22 Mar 2006 20:44:54 +0000</pubDate>
		<dc:creator>Cesar Torres</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://www.ceezer.org/blog/?p=29</guid>
		<description><![CDATA[Even though this is probably one of the last places I should write this, I have an update from my pending summer job in California. What a crappy way for you to find out: online instead of in-person. Don&#8217;t get too excited because I did not get it. I&#8217;m not too put off by it. [...]]]></description>
		<wfw:commentRss>http://c3sart.com/advertising/limbo/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Rant or something.</title>
		<link>http://c3sart.com/advertising/rant-or-something</link>
		<comments>http://c3sart.com/advertising/rant-or-something#comments</comments>
		<pubDate>Sun, 19 Mar 2006 09:47:53 +0000</pubDate>
		<dc:creator>Cesar Torres</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Rant]]></category>

		<guid isPermaLink="false">http://www.ceezer.org/blog/?p=28</guid>
		<description><![CDATA[I was doing my daily ritual of online readings and I came across an article by Fast Company on Six Jobs That Won&#8217;t Exist in 2016. Which profession was number three on the list? None other than &#8220;advertising creatives.&#8221; Bastards. The article claims that &#8220;talented amateurs making ads for fun and posting them online&#8221; are [...]]]></description>
		<wfw:commentRss>http://c3sart.com/advertising/rant-or-something/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
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		<title>Industry.</title>
		<link>http://c3sart.com/advertising/industry</link>
		<comments>http://c3sart.com/advertising/industry#comments</comments>
		<pubDate>Mon, 23 Jan 2006 06:59:26 +0000</pubDate>
		<dc:creator>Cesar Torres</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.ceezer.org/blog/?p=11</guid>
		<description><![CDATA[So I just ordered a subscription of CommArts for a full year and I am very, very, very excited about it. Also, I have the new iLife &#8217;06 and think iWeb is an amazing program for beginners. Does this make me a loser? Discuss.]]></description>
		<wfw:commentRss>http://c3sart.com/advertising/industry/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
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