What follows isn’t a necessarily revolutionary concept, merely my account of how I interpret some of the brand interactions I have online.
If you’ve been logged into Google since October 26, 2009, you might have noticed your search results displaying a little differently. Since last fall, Google’s been experimenting with a feature they’re calling Social Search [...]
Over at brandchannel, my favorite site on branding, Barry Silverstein writes about marketing to consumers during an economic downturn.
Silverstein recalls one of the fundamental paradoxes of marketing that I remember learning about in my early advertising classes. In his article, he quotes Harvard Business School professor John Quelch:
“Instead of cutting the market research budget, [...]
While uploading my Nike+ data the other day, I came across an invitation for female Nike+ participants to join in what Nike is calling a “virtual marathon.” The basic premise is this: get participants to sign up for a half-marathon just like you normally would, complete with registration fees, a cause, timing and the [...]
I’m reading a book right now by Alex Frankel, a writer for the New York Times, called “Wordcraft.”
In it, Frankel talks about the origins of branding and how much effect a name has on the success of a product. He claims that branding is the most important part of business– a product needs to [...]
I have always said that good advertising and good design can save the world. If they can’t do that, then they can at least make it a better place.
Upon reading my advertising blogs for the day today, I came across a guerilla campaign for a party supply store (think Party City or Party Pig). [...]
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