I’m reading a book right now by Alex Frankel, a writer for the New York Times, called “Wordcraft.”
In it, Frankel talks about the origins of branding and how much effect a name has on the success of a product. He claims that branding is the most important part of business– a product needs to [...]
I’ve been having many “man, I’m not a kid anymore” moments lately. Most of this stems from having what would normally be considered a desk job in a cubicle. While I only work at this job three days out of the week (three more days out of my week now are spent at [...]
While looking for a facewash at Target today, I found a line of products, all $4.99, that I am pretty much obsessed with now. The line is called Every Man Jack and features some great smelling body washes, face washes, styling products and shampoos. There’s a Signature scent (an awesome peppermint smell), Tea [...]
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